Monday, 15 April 2013

Narrative Theory

3 Key Terms:

 
Narrative: The structure of a story.
Diegesis: The fictional space and time implied by the narrative...the word in which the story takes place.
Verisimilitude: Literally - the quality of appearing to be real or true. for story to engage us it must appear to be real to us as we watch (the diegetic effect). The story must therefore have verisimilitude - following the rules of continuity (example - Mirrors by Justin Timberlake), temporal and spacial coherence.
Multi-Strated Narrative: Story form more than one person or two person stories.
Restricted narrative: One character story
Linear Narrative: Story is told chronologically - Beginning, middle and end.
Non-Linear: Opposite of linear.
 

Vladimir Propp : Characters

Born in1895, Russia was a soviet formalist scolar who analysed the narrative elements of Russian Folk Tales. One of the things that he discovered was that all characters could be catagorized into 7 different “Stock Characters”.
 
 Vladimir Propp’s List of Stock Characters:
 
The villan: Struggles against the hero.
The dispatcher: Character who sends the hero off.
The donor: Prepares the hero or gives the hero some magical object.
The magical helper: Helps the hero in the quest.
The priness and her father: gives task to the hero, identifies the false hero, marriesw the hero, often sought for during the narrative.
The hero (or victim/seeker hero): Reacts to the doner, weds the princess.
False hero: Takes credit for the hero's actions or tries to marry the princess

 He also has a 8 Point Structure that he belives is in every Fairtale:
 
Normality
Extrodinary
Avenge
Magical Agent
Good vs Evil
Hero Escapes
Final Task
Glory/Reward
 
23 categories of action over 30 character types with specific functions!
 
A2 Music Video: Stage 6: Hero - victim of love but eventually succeeds in forgetting and getting away from the girl who was his ex love.  we decided to do this as the lyrics suggested this, therefore making a link between visuals and lyrics.
from thr 8 point structure one rule that relates toward s the music video that we created is the hero escape. We see this in the end of the narrative when the male protagonist has finally escaped from his past relationship. Also another element that relates to the 8 point structure in the music video we created is the Glory/Reward, this is because the make is seen happy when he has finally moved on from his past love.
 

Pam Cook (1985): The Structure of the Classic Narrative

The standard Hollywood narrative structure should include:
Linearity: The cause and effect within an overall trajectory of enigma resolution. (Biginning, middle and end in which something happens - cause and effect, enigmas and resolution)
A high degree of narrative closure.
A fictional world: Contains a vertisimilitude especiall governed by spatial and temporal coherence.





Tzuetan Todorov: The Five Stages of Narrative


He was interested in the way language is ordered to infer particular meaning and has been very influencial in the field of Narrative Theory.

Stage 1: A Point os stable equilibrium where everything is satisfied, clam and normal.
Stage 2: This stability is disrupted by some kind of force, which creates a state of disequilibrium.
Stage 3: Recognition that a disruption has taken place.
Stage 4: It is only possible to re-create equilibrium through action directed against the disruption.
Stage 5: Restoration of a new state equilibruim. the consequences of the reaction to change the world of the naarative and'or the characters so that the final state of equilibrium is not the same as the initial state.

A2 Music Video:  Challenged this theory the video does not start with a state of equilibrium, it starts with the protagonist running away from the girl who is his last love. we decided to do this because we thought that we should allow the audience to be easily draw into the narrative of the video and enjoy what is happening.

Roland Bathes (1977): CodesNarrative


Establishment of plot or theme. This is then the development of the problem (an enigma), an increase in tension which finally leads to the resolution of the plot.
These types of Narratives can be unambiguous and linear.
 Quote meaning ( look at sheet for quote): Theres no beginning or end, it goes on and on depending on what you interpret the narrative into.






Claude Levi-Strauss (1958): Binary Oppositions

 his ideas about narrative amount to the fact that he believed all stories operated to certain clear Binary Opposites, for example good vs evil, black vs white or rich vs poor etc.
The importance of these ides is that essentially a complicated world is reduced to simple either/or structure. This are either right or wrong, good or bad. There is no in between!

An Example: Beyonce - If I Were A Man has boy/Girl, Black/White, Strong/Weak, Danger/Safety, Social/Anti-Social



A2 Music Video: Binary Opposites
1. Dull vs Bright
2.Party vs Depression
3. Boy vs Girl
4. Running vs Walking
5. Happy vs Sad
6. Defeat vs Victory
7. War vs Peace

Monday, 25 March 2013

Collective Identity Case Study: Grange Hill

 Grange Hill

Andrew Goodwin

Andrew Goodwin

Music videos demonstrate genre characteristics.
(e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop). [this is also known as iconography]
There is a relationship between lyrics and visuals. The lyrics are represented with images.
(either illustrative, amplifying, contradicting).
There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music.
(either illustrative, amplifying, contradicting).
The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.
There are often intertextual reference (to films, tv programmes, other music videos etc).

Semiotics

Introduction to  Semiotics


Semiology is an attempt to create a science of the study of signs, systems and their role in the construction and reconstruction of meaning in media texts.

Theorist: Rolan Barthes, Ferdinand de Saussure and Charles Pierce.

Semiotics is "the study of signs that help us deconstruct Media Texts". What this means is that we look at representations within media texts

Codes
A system of signs, languages or symbols that allow audiences to decode meaning. In simpler terms, this is a collaboration of signs to implement a meaning behind it. Examples usually derive from technical and symbolic codes, or narrative codes.

In our music video we used varies shots of the man protagonist to show his emotions and feeling towards his love and him running away.
Connotations
The various meanings/suggestions produced by the sign. For example, in our music video created in A2 we used the dance floor to represent the po genre and how it is seen in other music videos (bright colourful uplifting). Our dancefloor helps create a happy mood within the audience.


Decoding
The Process where meaning is deconstructed or 'read' by audiences

Denotation
The physical form of the sign.

Collective Identities: Stuart Hall

Stuart Hall


 
Stuart Hall- Born: Kingston, Jamaica 1932 is a cultural theorist and sociologist.

Theory: Stuart Hall states our personal cultural background influences the way in which we consume media.

Collective Identity: David Gauntlett

David Gauntlett


Theory: " Identity is complicated- everybody thinks they've got one"- David Gauntlett

Key Words:

Representation: the way reality is 'mediated' or 're-presented to us.
Collective Identity: the individuals sense of belonging to a group (part of personal identity)
Mediation
Reality ^^^^ Media
(Exaggeration Sterotypes)

David Gauntlett a professor of media and communications at Westminister Univeristy, author of several books including Media, Gender and Identity (2002) In 2007 he was shortlisted for young acdemic author of the year.

Gauntlett believes you can express your identity in a creative form. For example the lego pieces

Uses and Graification theory

The Thoery: Emerged in the early 70's by theorists known as Elihum Katz, Jay Bulmer and Michael Gurevitch.

They Believe: 'We all have different uses for media and we make choices over what we want to watch'

Four key uses:

1) Information: Find out about society, to satisfy your curiosity.

2) Personal Identity: People watch television in order to look for models for our behaviour

3) Intergration and Social Interation: Use media to find out about the circumstances of other people.
4) Entertainment: For enjoyment or relaxation.