Semiotics

Introduction to  Semiotics

Semiology is an attempt to create a science of the study of signs, systems and their role in the construction and reconstruction of meaning in media texts.

Theorist: Rolan Barthes, Ferdinand de Saussure and Charles Pierce.

Semiotics is "the study of signs that help us deconstruct Media Texts". What this means is that we look at representations within media texts

Codes
A system of signs, languages or symbols that allow audiences to decode meaning. In simpler terms, this is a collaboration of signs to implement a meaning behind it. Examples usually derive from technical and symbolic codes, or narrative codes.
In our music video we used varies shots of the man protagonist to show his emotions and feeling towards his love and him running away.
Connotations
The various meanings/suggestions produced by the sign. For example, in our music video created in A2 we used the dance floor to represent the po genre and how it is seen in other music videos (bright colourful uplifting). Our dancefloor helps create a happy mood within the audience.

Decoding
The Process where meaning is deconstructed or 'read' by audiences

Denotation
The physical form of the sign.